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GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland’s sense of purpose

GambleAware chief marketer: Integrating agencies and why charity clients appeal to adland’s sense of purpose

Alexia Clifford explains the rationale for the gambling charity’s last pitch process, the scrutiny of marketing budgets in the charity sector and agencies’ common misunderstandings about public health.

by
Nicola Merrifield


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